Hispanic and Multicultura

The average marketing budget geared at the Latino community by big advertisers is around 5-7% even though Hispanics now account for 17.2% of the total U.S. population. What can publishers, content producers, NGOs and ad agencies do to close the gap between the potential of the Hispanic market and the actual marketing dollars? Experts will […]

It isn’t enough to target Hispanics with marketing. It is also crucial to know language or political preferences, shopping habits, education levels and/or lifestyle choices. These and many more topics will be covered at our upcoming Convention in Dallas, TX on October 18-20th.

This is a snapshot of us hispanics. The question is, where will the opportunities for publishers and advertisers be five and 10 years? Join us at the upcoming NAHP Convention on October 18-20th in Dallas, TX to maximize our industry’s future.

Courtesy of UPS

The main sports events/properties over the next 4 years and how your brand should take advantage of them. Brand new insights about the Hispanic soccer fanand new ways to engage them Baseball, Hockey, Basketball, Football or something else? What sports drives Multicultural passions the most and why? The Unending Quest: New approaches on how national brands reach out to local