National Association of Hispanic Publications

Hispanic and Multicultura

Telecommunications Industry in the U.S. Hispanic Market

In 2014 the telecommunications industry spent a total of $4,042.695.900 in advertising. How much of that went to the Hispanic market publications including newspapers? The entire industry’s budget for the Hispanic market is only 9.8% of the total yearly amount with only AT&T spending 0.6% in Hispanic magazines while spending $5,034.400, or 1.3% of their […]

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Airline Industry: U.S. Hispanic Market Marketing

In 2014 year the airline industry spent $373,513,700 in advertising, of which only $5,367,800 were spent in the Hispanic market. This represents only 1.44% of their total annual budget. Out of this budget, the industry invested $236,800 in Hispanic magazines, or the equivalent to 0.063% of their annual budget. Meanwhile, they spent $194,600 in Hispanic

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Pharmaceutical Industry in the U.S. Hispanic Market

In the last year, the pharmaceutical industry spent a total of $4,495,994,300 in advertising, of which only $130, 203,400 was spent in the Hispanic market which represents 2.9% of their total annual advertising budget. From this budget they spent $1,744,700 in Hispanic magazines and $36,700 in Hispanic newspapers, OR 0.039% and 0.00082% respectively of their total advertising

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Advertising of the Banking Industry in the Hispanic Market

Currently, the U.S. banking industry spends $2,001,794,500 in advertising of which only $28,499,200 (approximately 1.42% of their budget) are allocated for advertising to the Hispanic market, investing $284,900 in Hispanic magazines (0.01% of the total budget) and only $1,056,400 in newspapers (barely 0.053% of the total advertising budget). Wells Fargo is the entity that proportionally

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Auto Industry in the U.S. Hispanic Market

As the National Association of Hispanic Publications continues to develop programs, it looks to the various industries that may be falling behind in servicing and informing the Hispanic community. While researching these industries to create initiatives that target and benefit our members constituency/readers the NAHP found that the automobile industry is not reaching out to

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