Hispanic and Multicultura

Bi-cultural: The New Identity of Latinos in the U.S.

Given that today’s Latinos have a role in multi-generational families and have the desire to have relationships outside the family nucleus, the modern Latinos are bi-cultural. “Bi-Cultural” is defined as the ability to function across both the Latino and American cultures, given them a unique position in the consumer landscape – 85% of this group …

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Hallmark Introduces VIDA

Hallmark is introducing a new lifestyle brand for Hispanic consumers called VIDA.  VIDA will include products and services that help people celebrate occasions both big and small, connect with friends and family and help cultivate traditions that are uniquely Hispanic.  The available products will include greeting cards, ornaments, home décor and gifts and gift presentation …

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