Given that today’s Latinos have a role in multi-generational families and have the desire to have relationships outside the family nucleus, the modern Latinos are bi-cultural.

“Bi-Cultural” is defined as the ability to function across both the Latino and American cultures, given them a unique position in the consumer landscape
– 85% of this group call themselves “Latino AND American”
– 80% want to have family dinners every night
– 75% want their children to continue with their cultural traditions
– 72% say that their cultural heritage is an important part of who they are
– 70% mention that they would like to learn other countries’ culture
– 48% feel good about watching celebrities that share their cultural background on media
– 70% consider themselves social people

Source: Abasto Nielsen – For Full Graphic in Spanish for your Use Click Ambicultural (Must Give Credit to Abasto and Daniel Dau)

Gain Insights and Information for Increasing Retailer Success with Hispanic and Multicultural Customers
Optimizing the Omnichannel Experience for Multicultural Consumers.

Hallmark is introducing a new lifestyle brand for Hispanic consumers called VIDA.  VIDA will include products and services that help people celebrate occasions both big and small, connect with friends and family and help cultivate traditions that are uniquely Hispanic.  The available products will include greeting cards, ornaments, home décor and gifts and gift presentation items for both everyday occasions as well as key seasons like Valentine’s Day, Mother’s Day, and Christmas.

For a full press release in English or Spanish click below:
Vida-English / Vida-Spanish

This is a “must attend” annual event for those in the business of programming intended for the diverse audience of TV viewers from a variety of ethnicities, nationalities and cultural backgrounds. Multicultural viewers are no longer a “nice to have” consumer; they are now a “need to have” segment of any customer base.  The industry is responding with added distribution options and increased budgets for programming and marketing.

To Register for the Event visit: Multicultural 
For questions Contact:
Rebecca Shottland  rshottland@nbmedia.com
(212)-378-0782

In the midst of the greatest cultural and political crisis it has possibly ever faced, the U.S. Latino community is lost, constantly reactive in its positions and increasingly out of sync with itself at a time when it most needs strong, consistent and visionary leadership.

This question will be a major topic of discussion in Miami this week at Hispanicize, the largest annual gathering of Latino bloggers, journalists, marketing execs and entertainers in the U.S.

Our community needs a unifying leader because U.S. Hispanics have a $1.2 trillion collective buying power but little to show for such economic muscle in terms of respect and dignity as Americans. Never has there been a greater need for somebody to make the case that when you demonize Latinos you are undermining the very demographic that will carry the American brand well into the future.

“This story is being republished with the permission from Fox Latino. To read and download the entire story please visit: FoxLatino