Given that today’s Latinos have a role in multi-generational families and have the desire to have relationships outside the family nucleus, the modern Latinos are bi-cultural. “Bi-Cultural” is defined as the ability to function across both the Latino and American cultures, given them a unique position in the consumer landscape – 85% of this group …
Bi-cultural: The New Identity of Latinos in the U.S. Read More »
Gain Insights and Information for Increasing Retailer Success with Hispanic and Multicultural Customers Optimizing the Omnichannel Experience for Multicultural Consumers.
Hallmark is introducing a new lifestyle brand for Hispanic consumers called VIDA. VIDA will include products and services that help people celebrate occasions both big and small, connect with friends and family and help cultivate traditions that are uniquely Hispanic. The available products will include greeting cards, ornaments, home décor and gifts and gift presentation …
This is a “must attend” annual event for those in the business of programming intended for the diverse audience of TV viewers from a variety of ethnicities, nationalities and cultural backgrounds. Multicultural viewers are no longer a “nice to have” consumer; they are now a “need to have” segment of any customer base. The industry …
In the midst of the greatest cultural and political crisis it has possibly ever faced, the U.S. Latino community is lost, constantly reactive in its positions and increasingly out of sync with itself at a time when it most needs strong, consistent and visionary leadership. This question will be a major topic of discussion in …
Opinion: Where is a Latino Jesse Jackson when you need him? Read More »
