Hispanic and Multicultura

2015 Year End Overall Industry for purchase of personal new vehicles: Total: $13,545.741 Ethnic Consumer: $3,685,246 Ethnic Consumer: 27% Share of every 100 new vehicles sold: Asian: 6.5% African American: 5.5% Hispanic: 14% Opportunity: Timing is perfect for the auto industry to advertise in Hispanic publications to reach the growing number of individuals in this […]

Hispanic publishers across the county should celebrate the Forecast from the Jack Myers Hispanic Media Report. It projects that Hispanic newspapers will see an increase spending of 4.4% in 2016, with average annual growth of 4% through 2020. Mike Cano, CEO of Latino Digital Solutions and a 30 year veteran of the industry, indicates that

What’s important to the campaigns and PAC’s in a media buy?   Who is spending dollars currently?  What resources are available and easy to find to guide your sales team?  How can you best strategize your sales efforts to secure dollars? Join us for this historic event and take important information and resources with you! Your

An overwhelming 80 percent of Hispanic internet users are connected to some form of social networking, clocking in more time spent on social media per user than any other demographic group surveyed in the United States. Of the preferred social networking sites, Facebook unsurprisingly claims the top spot as the most popular social media among Hispanics,

Hispanics are clearly driving the growth of the beauty industry. So what are the factors behind this trend? Some factors include the Hispanic population’s size and its increasing purchasing power, its youth, and cultural influences: According to the US Population Census, approximately 56 million Hispanics currently live in this country, representing 17.6% of the total