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In 2014 year the airline industry spent $373,513,700 in advertising, of which only $5,367,800 were spent in the Hispanic market. This represents only 1.44% of their total annual budget. Out of this budget, the industry invested $236,800 in Hispanic magazines, or the equivalent to 0.063% of their annual budget. Meanwhile, they spent $194,600 in Hispanic […]

In the last year, the pharmaceutical industry spent a total of $4,495,994,300 in advertising, of which only $130, 203,400 was spent in the Hispanic market which represents 2.9% of their total annual advertising budget. From this budget they spent $1,744,700 in Hispanic magazines and $36,700 in Hispanic newspapers, OR 0.039% and 0.00082% respectively of their total advertising

Currently, the U.S. banking industry spends $2,001,794,500 in advertising of which only $28,499,200 (approximately 1.42% of their budget) are allocated for advertising to the Hispanic market, investing $284,900 in Hispanic magazines (0.01% of the total budget) and only $1,056,400 in newspapers (barely 0.053% of the total advertising budget). Wells Fargo is the entity that proportionally

As the National Association of Hispanic Publications continues to develop programs, it looks to the various industries that may be falling behind in servicing and informing the Hispanic community. While researching these industries to create initiatives that target and benefit our members constituency/readers the NAHP found that the automobile industry is not reaching out to