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Hallmark is introducing a new lifestyle brand for Hispanic consumers called VIDA.  VIDA will include products and services that help people celebrate occasions both big and small, connect with friends and family and help cultivate traditions that are uniquely Hispanic.  The available products will include greeting cards, ornaments, home décor and gifts and gift presentation […]

This is a “must attend” annual event for those in the business of programming intended for the diverse audience of TV viewers from a variety of ethnicities, nationalities and cultural backgrounds. Multicultural viewers are no longer a “nice to have” consumer; they are now a “need to have” segment of any customer base.  The industry

In the midst of the greatest cultural and political crisis it has possibly ever faced, the U.S. Latino community is lost, constantly reactive in its positions and increasingly out of sync with itself at a time when it most needs strong, consistent and visionary leadership. This question will be a major topic of discussion in

2015 Year End Overall Industry for purchase of personal new vehicles: Total: $13,545.741 Ethnic Consumer: $3,685,246 Ethnic Consumer: 27% Share of every 100 new vehicles sold: Asian: 6.5% African American: 5.5% Hispanic: 14% Opportunity: Timing is perfect for the auto industry to advertise in Hispanic publications to reach the growing number of individuals in this