Hispanic Market Show Increase in Buying Power for New Vehicles*

Hispanic Market

2015 Year End Overall Industry for purchase of personal new vehicles:
Total: $13,545.741
Ethnic Consumer: $3,685,246
Ethnic Consumer: 27%

Share of every 100 new vehicles sold:
Asian: 6.5%
African American: 5.5%
Hispanic: 14%

Opportunity: Timing is perfect for the auto industry to advertise in Hispanic publications to reach the growing number of individuals in this community who read our publications and are in the market for a vehicle.

*Source: NNPA