Hallmark is introducing a new lifestyle brand for Hispanic consumers called VIDA. VIDA will include products and services that help people celebrate occasions both big and small, connect with friends and family and help cultivate traditions that are uniquely Hispanic. The available products will include greeting cards, ornaments, home décor and gifts and gift presentation items for both everyday occasions as well as key seasons like Valentine’s Day, Mother’s Day, and Christmas.
For a full press release in English or Spanish click below:
Vida-English / Vida-Spanish