Hispanic Millennials Seek a Cultural Connection at Grocery
Millennials are more “multicultural” than any previous generation. In the U.S., approximately 40% of the generation identify as Hispanic, African-American or Asian American. And over a quarter of all U.S. Millennials are first- or second-generation immigrants—many of whom have strong ties to their global origins. This diversity is shifting their attitudes—71% of all Millennials say […]
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