Hispanic Millennials Seek a Cultural Connection at Grocery

Millennials are more “multicultural” than any previous generation. In the U.S., approximately 40% of the generation identify as Hispanic, African-American or Asian American. And over a quarter of all U.S. Millennials are first- or second-generation immigrants—many of whom have strong ties to their global origins.

This diversity is shifting their attitudes—71% of all Millennials say they appreciate the influence of other cultures on American way of life. It’s also shaping their consumer habits—from brand loyalty and product purchasing to language and media usage.

When it comes to grocery, Latino Millennials are true to their heritage, attracted by cultural touch stones of smell, taste and familiarity. At the national level, 61% of Hispanic Millennials say they’ve shopped at Hispanic supermarkets at least once over the past year.

Hispanic newspapers are also connected to these grocery stores as the majority of Spanish publications distribute to the community in the same stores where Millennials shop.

Source: Abasto / For Full Article and Additional Charts Visit: Millenials