National Association of Hispanic Publications
Hispanics are clearly driving the growth of the beauty industry. So what are the factors behind this trend? Some factors include the Hispanic population’s size and its increasing purchasing power, its youth, and cultural influences: According to the US Population Census, approximately 56 million Hispanics currently live in this country, representing 17.6% of the total […]
Mobile has become the way to conduct life for most Millennials, particularly Hispanics. What are the proven ways to leverage mobile that reaches Hispanics if you’re a publisher, content producer or in the PR industry? Experts will answer exactly those questions at our upcoming Convention in Dallas, TX on October 18-20th
Mobile has become the way to conduct life for most Millennials, particularly Hispanics. Read More »
The average marketing budget geared at the Latino community by big advertisers is around 5-7% even though Hispanics now account for 17.2% of the total U.S. population. What can publishers, content producers, NGOs and ad agencies do to close the gap between the potential of the Hispanic market and the actual marketing dollars? Experts will
It isn’t enough to target Hispanics with marketing. It is also crucial to know language or political preferences, shopping habits, education levels and/or lifestyle choices. These and many more topics will be covered at our upcoming Convention in Dallas, TX on October 18-20th.
This is a snapshot of us hispanics. The question is, where will the opportunities for publishers and advertisers be five and 10 years? Join us at the upcoming NAHP Convention on October 18-20th in Dallas, TX to maximize our industry’s future.