Who in the Latino Community Holds Key to Homeownership? Latinas

Increasingly, Latina women are a driving force in the U.S. economy, a statement that reflects, yes, their impressive buying power and their contribution to the growth — and influence — of all American women. But there’s also something more about Latinas.

In fact, countless studies and articles have cited their entrepreneurialism, tech savvy, community mindedness and increasing education. And in combination, these factors position Latinas as the ones to watch in real estate, as well.

In fact, Better Homes and Gardens Real Estate recently conducted a national survey, along with the National Association of Hispanic Real Estate Professionals (NAHREP), to find out more about how Latinas’ business and community savvy extends to the housing space.

The study’s findings about more than 1,000 Latin American/Hispanic women ages 25 to 60 revealed that 91 percent of respondents surveyed considered buying a home the best financial investment they could make. They also said they were taking charge of this commitment as their families’ primary decision-makers on household matters.