Publishers Pleased with Congress Action on Advertising

By Stacy M. Brown, special to the NAHP

For Jonathan Sanchez, news of Democratic Congresswoman Eleanor Holmes Norton and many of her colleagues formally requesting an investigation into how federal government agencies spend advertising dollars presents a welcome, long overdue and pleasant surprise.

Sanchez, the associate publisher and chief operating officer of the East Los Angeles-based Eastern Group Publications, Inc., which boast a loyal readership of about 500,000 subscribers, has long lobbied for government agencies to include Hispanic and other minority-owned newspapers when considering placing ads.

“This letter that Congresswoman Norton sent to the Government Accountability Office on Friday, April 29 was great and I appreciate all those members who signed the letter,” Sanchez said. “I have been working on this issue for years and I am glad this is finally becoming a reality.”

For the entire 3rd part of the 3-part Special click: GAO-3